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Intelligence

Market Intelligence Briefings

Data-driven insights for institutional scrutiny.

Macro Trends

Industry Deep Dives

Understanding the European hosting industry today requires precise visibility into competitive dynamics and emerging technological trends. ShareShift provides concrete answers about who's winning today, and why.

NewQ2'26: Top 20 European Hosting OperatorsMomentum shift all across EuropeEuropean markets have restarted moderate growth in 2025, and are accelerating, up to 3.8x faster QoQ in spring 2026. See who is capitalizing on this new market expansion.Read More
The Forgotten AnchorAudit of European Mail Hosting - Q2'26 Deep DiveOur audit of over 56 million European domains exposes a costly industry blind spot. Activating a mailbox remains the ultimate anchor for long-term customer retention. Yet, a massive 24% of domains sit undermonetized. Read the full report to discover how system defaults dictate market behaviour, why 1 in 4 mailboxes are dangerously unprotected, and who is truly controlling the European inbox.Read More
Is the European Hosting Landlord Era Over?State of AI in Europe — Q2'26 Web Tech Stack reportShareShift data reveals a structural change in how new websites are created. Frameworks and vibe-coding are gaining, while WordPress' share of new builds has dropped to just 17%. Meanwhile, most traditional European web hosts are still playing landlord, charging for gigabytes instead of powering the digital success of the SMBs they serve.Read More
Q1'26: Top 20 European Hosting OperatorsWhich providers have the largest market shares? which ones are growing the fastest? We track growth across 56+ million European country-code domain names in 19 different markets, and report on true winners in Europe. Read More

Technical Briefs

Operator Playbooks

This section is primarily for commercial, growth, and product managers at registrars & hosting companies. Our goal is to provide a data-backed operational framework for sustainable revenue growth. Winning doesn't have to be hard.

New7 Playbooks about EmailDistinct campaign ideas for upselling email and productivity products Turn email hosting and productivity tools into a strong revenue growth driver, with our execution-ready campaign briefs and ready ROI calculations. Read More

Best Practices

M&A Analytics

This section is for M&A teams and market analysts at financial institutions.

The digital infrastructure market in Europe carries hundreds of potential acquisition targets, especially in mid-size and managed-services segments. ShareShift publishes quantified best practices for researching and valuing M&A targets in this industry.

When top-line domain growth flatlines, how do you value a hosting business? We propose a data-driven valuation framework that goes beyond revenue multiples to assess portfolio quality, churn resilience, service attach rates, and infrastructure modernity. Essential reading for PE investors and M&A advisors in the sector.

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